UX Case Study (Concept)

Offline Feature for Ultimate Guitar

View Prototype

Project Overview

Scope

Design an offline mode for Ultimate Guitar’s App & Website that allows users to access their chord charts

Tools

Figma

Miro

Roles

UX Designer

UX Researcher

Wireframing

Prototyping

Usability Tester

About

Ultimate guitar is an online music chart and sheet music website + application for tablet and mobile. Unfortunately it does not have offline access. This doesn't allow musicians to access their chord charts and sheet music without an internet access. In some cases, especially in destination venues, this can pose a serious problem for performers who rely on the Ultimate Guitar app for their music.

The Challenge

  • Design a feature within Ultimate Guitar that allows users to access saved chord charts when their device isn’t connected to the internet.
  • Maintain Ultimate Guitar’s design system while integrating an offline feature.
  • Design a layout allowing users to easily access saved chord charts on or offline.

Research

Market Research

  • Only few chord charting application have offline features developed into their product.
    • Songsterr, ForScore and Onsong.
  • Ultimate Guitar has over 11 million registered users with their product.
  • Ultimate Guitar has over 1,100,000 individual songs charted by either in-house staff or Ultimate Guitar users.
Competitive Analysis

Interviews & Empathy Map

I interviewed performing 14 different performing musicians around the Denver and Boulder area. Interviews were either conducted in person or through Zoom and transcribed.

My interview questions were:

  • What are your favorite song chart and chord sheet apps and websites?
  • Do you like sing these apps for live performance?
    • If so, what is your experience with these apps?
  • How often do you have access to an internet connection at gigs?
  • What do you expect from a song chart/cord sheet app and website?
Empathy Map

User Persona & Primary User Demographics

  • Main age bracket for users is 25 to 34 years old.
    • with second most common age bracket being 18 to 24 years old.
  • Lives in the United States.
  • 57% Male - 43% Female.
User Persona

Ideation

Brainstorming

Ultimate Guitar has already been developed, so I had to design a feature within an already designed product.  This provided an already defined design style I had to follow when creating the offline feature. When researching how I would design the offline feature itself, I took a lot of influence from Spotify’s “Download feature” that allows users to listen to songs, podcasts and audiobooks directly from their device without an internet connection.

Sitemap

The user journey is not too complicated. Once the user creates their account, Ultimate Guitar will automatically open to their "My Tabs" Page.  By touching the “Like” (heart logo next to each song) logo, the chord chart will be instantly saved within the users “Liked” playlist.

Sitemap

Wireframes

Paper Wireframes

With influences from Spotify’s offline and file download features and within the style and architecture of Ultimate Guitar’s already designed product, I began drawing out the initial user journey to save song charts within Ultimate Guitar’s application.

Paper Wireframes

Lo-Fi Wireframes

The following lo-fi wireframes are the first digital iterations of the offline feature for Ultimate Guitar. My approach to this design was to not fully redesign Ultimate Guitar's app and website, but simply add a feature to allow users to access their chord charts without internet access. For Desktop users, that implied directly downloading the chord charts to their desktops & laptops via .PDF files. For tablet and mobile users, the chord charts would be downloaded to their respective devices and accessed through the Ultimate Guitar app.

My Tabs Page

Downloaded Tabs Page

Chord Chart Page

Usability Study

I proceeded with a usability study on my lo-fidelity prototype to find any pain points with the user goal of downloading chord charts to their devices (in their respective formats).

I used musicians who have used online charting apps -including Ultimate Guitar- in the past and were familiar with the type of product. All participants had a 100% success rate with the user goal. There were some suggestions with the layout of the website, but this was over other aspects of the website that were not related to the downloading feature.



One suggestion that did resonate was to add the download feature to the "My Tabs" page, and then have all downloaded charts in a respected playlist to be accessed later if needed.

Updated Tabs Page

Design Process

Developing my UI kit consisted of digitally dissecting Ultimate Guitar via developer tools. I found every color, every font and created every icon from the site and application. I used this UI kit to create the high fidelity mockups of the design.

Ui Kit

Hi-Fidelity UI

From my initial wireframes and the improvements done to them through usability testing, with the addition of the assets and styles my UI kit, I was able to start bringing to life the final design for Ultimate Guitar's offline feature.

My Tabs Page

Downloaded Tabs Page

Chord Chart Page
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about me.
About me image

Debrief

Amidst a decade of nation-wide performance and touring in rock bands, I incorporate a computer’s keyboard to my collection of musical keyboards. With hands-on involvement in engaging audiences and bringing novel experiences to the stage, I bring an intense work ethic and an unsatiating thirst to improve and impress in web and product design.

Design

I design beautiful and useful digital products that guides the users intention and attention through your product and for your company. The contemporary business needs digital products to solve active problems, and a good website to promote and sell that product. I will make sure you have both.  Through Figma, I provide wireframes to prototypes on any level of fidelity, and can accommodate any quick adjustments requested before an approved development.

Develop

I build websites in Webflow where I can create fully responsive and customized websites, specialized for the needs of your user, viewer and client.  Plus, all Webflow sites have the ability for you and your team to edit content quickly and easily.